GrowFit: The Measure of the Matter

By Supplyant

In the realm of footwear, one size certainly does not fit all, but fitting doesn’t need to be a lengthy, scream-the-store-down process. At Grow, we are committed to helping your superstars step into comfort and style with ease.

In-person shoe fittings are a lie! You do not need to book a shoe fitting appointment. All the so-called “experts” do is measure your child’s foot against the size of the shoes they have in the stock room. There is no “magic” to it. It’s a marketing ploy to make you feel like it’s essential - like it’s some kind of important milestone. It’s a marketing ploy to make a sale. The truth of the matter is: foot fittings aren’t magical. There is no need to succumb to the stresses of in-store shoe fittings. At Grow, we value your time, and we value honesty - so we won’t make you suffer the shoe fitting process.

All you need to do is measure the length of your child’s foot. Anyone can be an “expert” at that.

To simplify the process, print off our measuring chart, place it on the ground, and have your child step one foot on it. Jot down the millimetre measurement from the heel to the tip of their longest toe. You can cut out our measuring tape to help you. Do the same for the other foot and choose the biggest measurement.

You can print off our measuring chart here!

There is no need to add any extra room, as we have already accounted for space for growing. We aim to support the development of your superstar’s feet for all their adventures. Our materials support natural movement: it stretches and breathes. Plus, we offer hook and loop closures with adjustable buckle fastenings and rip strap closures that are quick and easy with no fiddly laces. 

Our shoes are available in UK sizes 8.5 - 2.5.

When selecting a size, you can view our size guide to match foot length with the correct size.

We also offer free foot scanning with Xesto Fit. Scan your superstar’s feet in 3D; there is no need to download an app.

The foot measuring process really is that simple.

Help your superstar step into comfort and style one foot at a time.

If you have any questions, please get in touch with us by email at We would love to hear from you.